marketing the College of Arts and Sciences at Suffolk University
The College of Arts and Sciences at Suffolk University had not previously engaged in marketing or outreach efforts before I arrived. To create a campaign from the ground up, I integrated conventional approaches with innovative strategies: printing marketing materials, writing press releases and news stories, connecting through email marketing services, blogging and tweeting, and capturing video for viewing on youtube and bliptv.
These are some examples of marketing and outreach strategies I initiated:
