marketing that promotes the mission: College of Arts and Sciences at Suffolk University
I was hired by the College of Arts and Sciences as the first person to officially be charged with marketing the College. I began building a marketing campaign from the ground up, as the College had not previously engaged in marketing or outreach efforts before.
In addition to taking the conventional approaches of printing brochures, posters and flyers, generating press releases and writing news stories for the web site, I took advantage of email marketing services, blogging and tweeting, and capturing video for viewing on youtube and bliptv.
The following links take you to examples of these marketing strategies.