reaching the audience

marketing Suffolk Arts+Sciences magazine

In order to reach readers and find new ones, a successful marketing platform gives the magazine visibility and enables stories to be shared socially, building on a traditional web page presence with digital editions, blogs, and social media.

Digital editions reflect the design of the printed book but also incorporate audio and video elements into the storytelling. An interactive blog (see right)  provides a home for videos, a flickr gallery, readers’ comments, and content that can be modified and updated.

I created these marketing tools for Suffolk University and the following links illustrate how they work individually and together.

web pages

nxtbook digital edition

issuu digital edition

magazine blog

twitter

flickr photostream